Haras Project
Project Type: Residential Interior Architecture
WELCOME TO MY PORTFOLIO
What is Interior Architecture?
Many people are unsure about what Interior Architecture truly means, especially where it overlaps with marketing, branding, and visual merchandising. I created this episode to clarify the concept and show how spatial design directly shapes customer experience and strengthens a brand’s identity.
If you’re curious about how design and marketing work together in retail environments, I invite you to listen to the episode using the link below.
ARCHITECTURE & DESIGN
Alfredo Salazar 668
Project Type: Multi-Family Residential Development
Perro Bonito Groomers
Project Type: Commercial Interior Design
Custom Home Bar
Project Type: Residential Interior Design
Visual Merchandising
The Latest Scoop | Downtown, Victoria, BC
This project involved the execution of the Fall 2025 seasonal floor set, focused on refreshing the store environment to reflect the brand’s autumn palette and product direction. Working within established brand guidelines, I supported fixture placement, product zoning, and table styling to enhance visual clarity, customer flow, and product storytelling.
Merchandising decisions emphasized layered textures, warm tones, and balanced density to guide customers through key categories while maintaining an inviting and shoppable experience. The layout was adjusted to improve sightlines across the floor and support ease of movement through high-traffic areas.
Hosting-focused merchandising zone featuring scent and tabletop products, including candles, candle accessories, incense, and incense holders. Products were grouped and classified by brand to support clarity, storytelling, and ease of shopping.
Role focused on visual merchandising execution, product zoning, and fixture placement in alignment with established brand guidelines.
Role focused on visual merchandising execution, product zoning, and fixture placement in alignment with established brand guidelines.
Role focused on visual merchandising execution, product zoning, and fixture placement in alignment with established brand guidelines.
Role focused on visual merchandising execution, product zoning, and fixture placement in alignment with established brand guidelines.
Let's Connect
Thank you for taking the time to review my portfolio.
Iam always excited to connect with creative teams who are passionate about thoughtful design and meaningful spaces.
Nicole Grimaldi
Contact
900 Tolmie Ave. Victoria, BC V8X 3W6, Canada
info@roomandrhythmconsulting.com
Phone