Many people are unsure about what Interior Architecture truly means, especially where it overlaps with marketing, branding, and visual merchandising. I created this episode to clarify the concept and show how spatial design directly shapes customer experience and strengthens a brand’s identity.

If you’re curious about how design and marketing work together in retail environments, I invite you to listen to the episode using the link below.

The Latest Scoop Case Study

Overview

Brand Background

The Latest Scoop is a Canadian lifestyle boutique known for its curated mix of apparel, home décor, and seasonal collections. Each store is designed to feel warm, welcoming, and discovery-driven, with a focus on creating memorable in-person experiences. This case study focuses on the redesign of one of its locations inside Mayfair Mall in Victoria, BC

Project Goals

My Role

I designed and created the interior architecture and visual merchandising strategy, including floor plan redesign, material selection, brand palette interpretation, and the development of visual storytelling elements. I also created 3D renderings, sketches, and digital assets to communicate the proposed concept.

Tools & Software Used

• Sketching & technical drawings
• Photoshop (render adjustments, color corrections)
• Conva (layout & presentation)
• 3D software
• Visual merchandising strategy frameworks 
• Looker dashboards

Hand-drawn spatial study showing preliminary layout and merchondising elements.

Challenges

The existing layout felt visually disconnected, with limited flow between zones and underutilized wall areas. The store needed a stronger narrative — one that would guide customers naturally through the space and highlight key product cotegories.
Additional challenges included working with the current architectural structure, maintaining TLS's brand identity, and ensuring the redesign improved both aesthetics and functionality without requiring major construction.

Current Store Layout (Before)

Existing space at The Latest Scoop Mayfair Mall lacation, featuring a segmented layout that limits visibility and flow.

Proposed Redesign (After)

Proposed redesign featuring on open concept layout, soft pink palette, and improved circulation to support a cohesive brand experience.

Concept rendering highlighting curated displays, enhanced lighting, and a warm, inviting atmosphere aligned with TLS's visual identity.

Alternative perspective of the redesigned space, highlighting improved flow integrated merchandising zones, and a cohesive brand atmosphere.

Fall Flip 2025 — Visual Merchandising Execution

Role focused on visual merchandising execution, product zoning, and fixture placement in alignment with established brand guidelines.

Role focused on visual merchandising execution, product zoning, and fixture placement in alignment with established brand guidelines.

Residential Building — Project Execution

Construction Project Manager – Architect | 2023

This project involved the execution of a multi-level residential building. While the original architectural design was developed by architect Mario Lara, I was responsible for leading the architectural execution of the project, ensuring functionality, build quality, and alignment between design intent and real-world conditions throughout construction.

My Role & Responsibilities

Project Walkthrough (Video Documentation)

Walkthrough videos documenting the completed building, highlighting spatial flow, circulation, lighting improvements, and execution quality.

Click on each image to view the walkthrough video.

Project walkthrough videos are hosted on the company’s official social media channels and document the built result.

Relevance to Retail & Store Design

This role strengthened my ability to execute complex projects at scale, coordinate multidisciplinary teams, manage timelines, and adapt designs to real-world conditions. Skills directly transferable to retail store development and large-format commercial environments.